Privacy Policy: This written notice describes the policies by which lalenteria.mx informs customers and the general public about the way in which the personal data of the owners is handled and to which the Site has access.

Content: Text, images, videos, audio clips, software, and any other type of information that may be generated, provided, or found on or through the Site.

Personal Data: Also called “Personal Information”. Any information relating to an identified or identifiable individual.

Confidential Personal Data: Personal data that refers to the most intimate information of its owner, which, when misused, can generate discrimination or risk towards its owner. In particular, it will be considered confidential when it can reveal aspects such as racial or ethnic origin, present and future state of health, genetic information, religious, philosophical and moral beliefs, union affiliation, political opinion and sexual preferences.

The Site Parties: affiliates, headquarters and successor offices, as well as each of their employees, beneficiaries, staff members, consultants, agents and directors of the Site.

Services: These are the services that the Site makes available to Users through the Site.

Site: Website www.lalenteria.mx

www.lalenteria.mx: Eyedictive, SA de CV, also known as "we" or the "Site", with address at Cerro del Mirador 4400, Colonia Mirador, in the City of Monterrey, Nuevo León, CP 64910.

Terms and Conditions: These are the terms and conditions that establish rights and obligations to which the non-registered user or visitor has access or must comply in order to access the services offered by the Site.

User: Also called "You" or "Owner". Anyone who has provided the information requested on the Site in order to access it, therefore the rights and obligations set out in the Terms and Conditions may be different from those of an unregistered visitor.

Unregistered Visitor: You may also be referred to as “You”. Any person who is not a user, but who may have limited access to the Site, without having provided the necessary information to be considered a user.


Protecting your privacy, including your personal data, is important to us, and the Site is committed to maintaining your trust and protecting your personal information.

This Privacy Policy describes how the Site's administration team and its affiliates collect, use and disclose your personal information in connection with the Site.

Please read this Policy carefully before contracting our Services. You should not use our Services if you are not comfortable with some or all of the provisions set forth below. Your continued use and use of the Site constitutes your consent to this Policy and to the use and disclosure of your personal data and other similar information as set forth herein.


Noting that, by accessing the Site, the Owner has access to this Privacy Policy, you hereby: (a) acknowledge this Privacy Policy; (b) you consent to the handling of your personal data; (c) you expressly acknowledge and agree that the Site or Site Parties may transfer personal data in accordance with the Privacy Policy.

The Site will require your separate express consent to use personal financial and banking information, as well as sensitive personal data. However, this may not be the case if the Site is required by court order or official mandate from a competent authority to compel the Site to do so. If this is the case, the Site will inform you of the appropriate authority act that requires us to disclose information.

Personal Information Collected.

We collect different types of personal data that are related to the Services offered by the Site, specifically:

  • Information provided directly by you.
  • Information obtained from your device(s) and use of our Services, including cookies, web beacons, and other Internet technologies
  • Information provided by third parties.

Personal information provided directly by you.

We collect information and content of different types that you provide directly to us. To register as a member or to access some of our Services, you will be asked to provide your name, phone number, email address, physical address, prescription, as well as certain banking information. We also collect other content and information, including what may be added to your member's account and any other community profiles and photos, or any other information or documents you submit or provide, as well as communications transmitted via our networks. We collect billing and payment information that you provide when you access some of our Services or when you purchase products or Services. If you do not provide us with the requested information, we may not be able to fully provide the Services.

To the extent that you disclose any other type of personal information of other people, we assume that you have authorization from said person for the disclosure of your personal information, as well as its handling in accordance with the terms of the provisions established in this Policy. Of privacy.

Information about your device(s) and use of the Service.

We collect information about your use of our Services and, depending on your device's accessibility settings and permissions, we may collect other information as noted below, which comes from or is related to computers, mobile phones and other devices on which you install or access our Services. We use standard internet technologies, such as cookies and web beacons, to collect information about your computer or device and your online activity, as further explained in the Cookies section.

The information we collect in this regard is as follows:

  • Browser type and operating system.
  • IP address and device identifiers.
  • Your browsing behavior on our Services, as well as the amount of time you spend viewing our Online Services and the links you click within our Online Services.
  • The websites you visit before or after our site.
  • If you opened or forwarded our emails or checked the offers or links we sent you.
  • Your general or specific geographic location, via GPS, Bluetooth, or Wi-Fi signals, to the extent permitted by your device settings.

If you use our Internet connection, networks, telecommunications systems or information processing systems, the Site may also monitor your activity and any other files or text at any time, in accordance with current legislation, to ensure compliance with the policy of the company

Information provided by third parties.

We may receive and/or collect information about you from sources available for public and commercial access and from other third parties permitted by current legislation. We may combine this information with any other information we collect about you as necessary to provide the requested Services.

Information provided by minors.

To use our Services you must be at least 18 years of age and above the legal age to enter into legal acts of a sale-purchase nature. Therefore, we do not collect personal data from anyone under the age of 18.

Use and management of personal data.

We will use the personal data we collect where necessary for the following purposes:

  • Provide our products and Services. We will use your personal information to provide you with our products, Services and the particularities that you may request, including the physical shipment of the purchased products; to respond to questions we receive from you; to verify your identity and eligibility in connection with any use of our Services; to send you notices and other operational communications, as well as for any troubleshooting; to comply with the obligations that may arise from any legal or commercial relationship generated by the Services provided.
  • Improve our Services and analyze how users use and navigate through them.
  • Manage the efficiency of our Services.
  • To perform auditing and reporting records for use by local, state or federal authorities, as well as to perform accounting and administrative tasks to enforce or manage legal claims.
  • Issue advertising and promotional documents, subject to any type of legally required consent, which, if necessary, will be gathered at the appropriate time. This includes that we may contact you periodically with offers and information about our Services, benefits and events; send you newsletters or any other type of information on topics of interest to you; conduct online surveys and promote our Services, benefits and events in any other way. We may also send you direct advertising, on or off our Services.
  • For security reasons, to protect, assert or defend legal claims, the privacy, safety or property of our employees or the Site and its Parties, agents or other persons; to ensure compliance with Site policies and to comply with applicable law and government requests.

Our Services may contain links to other sites for which we are not responsible. We provide these links to third party sites as a convenience to our members or users. They are not intended to be a support or a reference to the Services provided. Our Services are subject to our privacy statements, notices and/or the autonomous and independent provisions of each service, which we recommend you read carefully. The collection, use and disclosure of your personal information collected through your access to third party links while using our Services will be subject to the privacy policies of third parties, and not this policy.

Disclosure of Personal Information.

We share your personal data under the strictest standards of care and in accordance with the circumstances set forth below and with the following parties:

  1. Service Providers. We do business with third parties to provide a wide variety of Services on our behalf. This includes, without limitation, contact with service providers to host data and platforms; fulfill our requests for Services and respond to your questions; the physical shipment of the purchased products; send emails on our behalf; the processing of card payments and other transactions, as well as the analysis of data to improve our Services. For this reason, we may share your personal information with them for the purposes described in the “Use and Management of Personal Data” section. The Site undertakes to do the foregoing with the utmost care while using the strictest standards of confidentiality.
  2. Authorities, government agencies and any third parties when legally required and as necessary to provide and protect our Services. This includes that from time to time we and our service providers share your personal information with law firms, auditors, advisers, the police and courts of law, only to the extent necessary to:
    • Provide the Services in their entirety.
    • Comply with applicable law or to respond to legal process or any request for cooperation from any government entity or law enforcement agency (including Curaçao legal access requests and any court of law and government authorities).
    • Detect, suppress or prevent any fraud or to verify and enforce the policies that govern our Services, as permitted by law.
    • Protect the rights, property, or safety of the Site and its Parts or of our affiliates, business partners, customers, or employees, where required by law.
  3. Third parties related to a corporate transaction. We will share personal information with a buyer in the event that the Site and/or its Parts or its assets are transferred, in whole or in part, to a third party, such as in the event of a merger, reorganization, or bankruptcy liquidation, when necessary.
  4. Third party partners, with your consent. From time to time, we may ask for your consent to share personal information with third parties so that they can provide you with special offers, advertising material or other material of interest to you.

Third parties that contribute content or functionality to our Services.

We also partner with the following categories of third parties to collect, analyze and use some of the personal data described in this Policy:

  • Third parties that provide features and functionality to the Services through plugins. Even if there is no click or interaction with the Social Networking Services or other plugins, they may collect information about you, such as your IP address and the pages you visit.
  • Advertising providers allow our advisors to serve you advertising on our Services or on other sites, including targeted ads based on your online behavior, while analytics companies help us measure and evaluate the use of our Services.
  • Other content providers may offer products and services in connection with our Services and may operate content, sweepstakes or surveys in connection with them.
These third parties collect or receive certain information about your use of our Services, including through cookies, web beacons, and internet technologies. Over time this information may be aggregated or combined with information collected through different websites and online services.

Information security and protection of personal data.

We have implemented different procedures to protect your information. Although we apply these measures to protect your information, no security program is foolproof and, therefore, it is not possible to grant absolute security to your personal data or any type of information.

ARCO rights: procedure to grant and withdraw consent for the handling of your personal data.

You, on your behalf or through a legal representative, have the possibility to exercise the ARCO Rights (Access, Rectification, Cancellation and Opposition) for the handling of your personal data.

  • Access: You can ask the Site to tell you what information we have and how we got it. A copy or email will be sent to you with such information.
  • Rectification: you can inform the Site about any modification of any data in particular or of all data (such as name, email, telephone number, address, etc.) in case they are incorrect, inaccurate or because they have changed.
  • Cancellation: You can ask the Site to delete or cancel personal data that is not necessary or does not serve the purposes for which it was collected. This data can be blocked later, which means that it will be identified and reserved to prevent it from being handled.
  • Opposition: you can oppose the handling of your personal data.
The Site must attend to your request with due care and within the first twenty (20) business days after the submission of your request.

To submit an ARCO request, you must do so using the “ARCO Rights Exercise Request” format (the “Format”), which is a special document that you can download here and which has the necessary elements for you to submit a request.

The presentation of the Format or any request for additional information can be addressed to the address mentioned here, or by email to hola@lalenteria.mx , in which the Owner will inform which right among the ARCO rights he exercises, providing the following information:

  • Name of the Owner and accreditation of the legal representative, if applicable.
  • The Owner's address and email to which we can provide a response to the request.
  • Description of the personal data on which you intend to exercise any ARCO right.
  • Any other element that facilitates the identification or location of personal data.
In order for the Site to adequately attend to your request, it is necessary for you or your legal representative (if any) to adequately prove your identity. For this purpose, the necessary sections of the Format must be complied with. In the event that you or your legal representative do not establish your identity or do not provide the requested information correctly, the Site will contact you, by phone or by email, within the next five business days after your submission to ask him to clarify this omission. In the event that you do not respond to the aforementioned requirement, it will be understood that you do not wish to continue with said request.

The Site will notify you of the resolution taken no later than twenty (20) business days after the date your request was received, or the day after such request has been successfully modified in accordance with the Site's requirement. In all cases, the resolution will be communicated by email to the email address provided in the request.

The denial of the use of your Personal Information for the purposes described in this Privacy Policy will not constitute a reason for us to deny you our Services. Please note that if you revoke your consent to such handling, some Services may not be provided to their full extent.

It is possible to revoke the consent you have given us if your personal data is not necessary for us to fulfill the essential purposes. However, it is very important for you to note that your request regarding non-use of your personal data may not be fulfilled in full or immediately, as we may be required to continue handling your personal data in order to comply with legal requirements or contractual obligations.

Marketing standards.

If you choose to receive marketing emails from third parties, the Site will provide these third parties with your personal data so that such third parties can contact you directly to offer their non-Site products and services. If you later decide to stop receiving marketing emails from third parties, you will need to contact them directly or follow the instructions at the bottom of their marketing emails.

Cookies, web beacons and other internet technologies.

We, and other third parties that provide us with content and other functionality on our Services, use cookies, web beacons, and other similar Internet technologies on our Online Services.


A cookie is a small file that can be stored on your computer or other device. Companies use a cookie to recognize your device across different websites, services, devices, or browsing sessions.

Our Site may use Google Analytics, an analytics service administered by Google Inc. (“Google”). Google Analytics uses cookies, which are text files that are stored on a user's computer and allow the website to analyze how users navigate through it. The information generated by a cookie regarding the use of our websites is generally transmitted to and stored on a Google server in the United States. Google will use this information on behalf of the website operator to evaluate the use of the Site by users, compile activity reports and provide services related to activity on the Site and internet usage for the website provider. The IP address transmitted by your browser within the framework of Google Analytics will not be associated with other data held by Google. It is possible to prevent the storage of cookies through the settings of your browser. However, please note that in this case you may not be able to use all the functions of our websites. Users can block the collection of data generated by cookies and data related to their use of our websites (including their IP address) and their processing by Google by downloading and installing a browser plug-in.

You can refuse the use of cookies. When a browser is used to access the Services, you can set it to accept, reject, or receive notifications of all cookies that are sent. Click the "Help" button in your browser for more information on how to change your cookie preferences. Please note that disabling all cookies may affect your ability to access and use certain features of the Services.

Web beacons.

Web beacons and other similar technologies are small pieces of code that are embedded in websites, advertisements, and emails that communicate with third parties. We use web beacons, including, without limitation, to track the number of people visiting a particular website, to set or communicate with cookies, and to understand usage patterns. We may also include web beacons in emails to tell if they have been opened, replied to, or forwarded.

Other technologies.

There are other internet and local storage technologies, such as Local Shared Objects (also called “Flash Cookies”) and HTML5 Local Storage, which work similarly to the cookies mentioned above, which are installed on your device and can be used to store certain information related to your activities and preferences across different services and sessions. Please note that these technologies are different from cookies and you may not be able to control them using the standard tools and settings of your browser.

How do we use these technologies?

Our websites use these technologies for the purposes listed below:

  • Manage our services.
  • Improve our services, including helping us measure and research the effectiveness of our content, features, advertisements, and other communications. This includes, but is not limited to, evaluating the websites and features our visitors have access to and how much time they spend on them. We may include web beacons in our email messages to see if they have been opened, replied to, or forwarded.
  • Store login credentials and preferences so that you do not have to present your credentials or references each time you log into a Service.
  • Help us and third parties to serve you relevant content and advertising by collecting information about your use of our Services and other websites.
For more information on how we use the information we collect, please see the “Use and handling of personal data” section.

Storage and deletion of data.

When the personal data is no longer necessary due to the expiration of the conservation period of said personal data or for the fulfillment of the purpose for which said information was collected, and when there is no legal or regulatory provision that establishes the contrary, we will proceed to the cancellation of said personal data. If we are required by applicable law to continue to store this personal information, we will transfer such information to a separate database or place it in a separate storage compartment.

In the case of electronic files, we will destroy those containing personal data by permanent deletion, so that they cannot be recovered. We destroy other types of files, including paper documents, by shredding them.

Disclaimer of Warranties.

Use of the Site is at your own risk. The Site is provided “as is” and “as available”. The Site does not warrant that (i) the site will meet your requirements, (ii) that the site will be one hundred percent uninterrupted, timely, secure, or error-free, or (iii) the results that may be obtained from use of the Site will be accurate or reliable as a whole.

Limitation of Liability.

You expressly understand and acknowledge that the Site shall not be liable for any indirect, incidental, special, consequential, exemplary, or lost profit damages, including, but not limited to, damages caused by loss of business, use, data, or other loss. immaterial (even if the Site has been advised of the possibility of such damages), whether in agreement, tort, negligence, liability or otherwise, as a result of: (i) the use of or inability to use the Site; or any other related information; (ii) unauthorized access to or change of your transmissions or data; (iii) the statements or conduct of third parties (including users) on the Site; or (iv) any other matter related to the Site.

Some jurisdictions do not allow the exclusion of certain warranties or the limitation or exclusion of liability for incidental or consequential damages. Therefore, some of the above limitations may not apply to you. If you are dissatisfied with any part of the Site or with these Terms of Use, your sole and exclusive remedy is to stop using the Site.

Links to other websites.

Our website may contain links to other websites of interest to you. However, once you access these links and leave our site, you should note that we do not have any control over the other website. Therefore, we cannot be responsible for the protection and privacy of any information you provide when visiting those sites, and these sites are not governed by this Privacy Policy. You should be careful and read the Privacy Policy applicable to that website.

Future changes to this Privacy Policy.

Privacy rules and guidelines are part of an ever-changing environment that we protect as we continually seek to improve our privacy practices and personal data management to provide a better experience on our Services. The Site reserves the right to make, when necessary, changes to this Privacy Policy in accordance with current law, internal policies, improvements to privacy practices and the management of personal data or a better offer of our Services.

You can review such opportunities on our Site, and in some cases, we will send you an email at the address you provide.

Questions and comments.

If you have any questions or comments about our Policy, please contact us by email at hola@lalenteria.mx

Effective date as of: September 28, 2020.
Date of last update: September 28, 2020.